Privacy Policy

INTRODUCTION
‍This Privacy Policy (“Privacy Policy”) describes the data protection practices of Easy Lose and its affiliates, including, but not limited to, Easy Lose (collectively, “Easy Lose”, “we”, “our”, or “us”), including when you visit any Easy Lose website that links to this Privacy Policy (including easylose.com) (collectively, our “Websites”), use any affiliated mobile applications (the “Apps”), or otherwise provide data to Easy Lose. We refer to the Websites, Apps, and other services provided by Easy Lose together in this Privacy Policy as the “Services.” This Privacy Policy is incorporated into our Terms of Use. All capitalized terms used in this Privacy Policy but not defined herein have the meanings assigned to them in the Terms of Use.

‍PLEASE READ THIS PRIVACY POLICY CAREFULLY TO UNDERSTAND HOW WE HANDLE YOUR INFORMATION. IF YOU DO NOT AGREE TO THIS PRIVACY POLICY, PLEASE DO NOT USE THE SERVICES.

‍This Privacy Policy contains the following sections: The Information We Collect and the Sources of Such InformationPurposes for How We Use Your InformationOnline Analytics and AdvertisingHow We Share and Disclose Your InformationYour Marketing ChoicesThird Party Services and Notice About Health InformationHow We Protect Your InformationPrivacy Information for California ResidentsPrivacy Information for Nevada ResidentsRetention of Your InformationRevisions to Our Privacy PolicyContacting Us

‍THE INFORMATION WE COLLECT AND THE SOURCES OF SUCH INFORMATION

‍We obtain information about you through the means discussed below when you use the Services. Please note that we need certain types of information so that we can provide the Services to you. If you do not provide us with such information, or ask us to delete it, you may no longer be able to access or use part or all of our Services.

‍1. Information You Provide to Us
‍We collect a variety of information that you provide directly to us. For example, we collect information from you through:Account and product registration and administration of your accountProcessing your orders and requests for treatmentQuestions, communications, or feedback you submit to us via forms or emailYour participation in research and surveysRequests for customer support and technical assistance, including through online chat functionalitiesUploads or posts to the ServicesEmployment applications you submitThe specific types of information we collect will depend upon the Services you use, how you use them, and the information you choose to provide. The types of data we collect directly from you include:Name, address, telephone number, date of birth, and email addressInformation about your medical conditions, treatment options, physician referrals, prescriptions, and lab results or other related health information, such as your physical and emotional characteristicsLog-in credentials, if you create an accountBilling information, such as shipping address, credit or debit card number, verification number, expiration date, and identity verification information, collected by our payment processors on our behalfInformation about purchases or other transactions with usInformation about your customer service and maintenance interactions with usDemographic information such as your gender and ageUser-generated content you post in public online forums on our ServicesAny other information you choose to directly provide to us in connection with your use of the Services.

‍2. Information We Collect Through Automated Means
We collect certain information about your use of the Services and the devices you use to access the Services. We and our service providers may use technologies like cookies and similar tools to assist in collecting this information.
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‍Our Websites. When you use our Websites, we collect and analyze information such as your IP address, browser types, operating system, the country from which you accessed the Services, referring and exit pages, and more.
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‍Our Apps. When you use our Apps, we automatically receive certain information about the mobile phone, tablet, or computer used to access the Apps, including device identifiers, IP address, and operating system.
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‍Location Information. When you use the Services, we and our service providers may automatically collect general location information (e.g., IP address, city/state and postal code associated with an IP address). We will ask your permission before collecting your precise GPS location information.
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‍Cookies and Similar Online Tools. To collect the information discussed in this section, we use web server logs, cookies, SDKs, and tracking pixels. These tools help us improve your experience, store preferences, and perform analytics.

‍3. Information We Collect From Social Media and Other Content Platforms
‍When you “like” or “follow” us on social media (Facebook, Instagram, Twitter), we may collect some information from you such as your name, email address, and any content you post relevant to us.

‍4. Information We Receive From Other Sources
‍We work with third parties, such as physicians, medical professionals, pharmacies, advertising networks, and analytics providers, who may provide us with additional information about you.

‍PURPOSES FOR HOW WE USE YOUR INFORMATION
‍In connection with providing you with the Services, we may use your information for the following business purposes: Carry out, improve, and manage the Services and, as applicable, facilitate the provision of health care services.Engage in internal research to understand the effectiveness of our Services and better understand our user base.Communicate with you about the Services and send you communications on behalf of physicians or other health care providers.Provide technical support and customer service.Verify your identity and administer your account.Ensure that content from our Services is presented effectively.Measure or understand the effectiveness of advertising and content.Help us better understand your interests and needs.We may combine the information we collect with information from other sources, and use such combined information in accordance with this Privacy Policy.

‍ONLINE ANALYTICS AND ADVERTISING

1. Online Analytics
‍We may use third-party web analytics services like Google Analytics and MixPanel to collect and analyze usage information. You may opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

‍2. Online Advertising
‍The Services may integrate third-party advertising technologies like Facebook, Google Ad Words, and others that use cookies and similar tools to deliver relevant ads based on your online activity. You can control or opt out of some tailored advertising through the Network Advertising Initiative’s Consumer Opt-Out link or Digital Advertising Alliance’s Consumer Opt-Out link.

‍HOW WE SHARE AND DISCLOSE YOUR INFORMATION
‍We may share your information for our business purposes in the following ways:
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‍Affiliates and Subsidiaries: We may share information within our affiliates.
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‍Health Care Providers and Services: We share your information with health care providers to schedule appointments and provide health care services.

‍Service Providers: We share your information with third parties who perform services on our behalf.
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‍Protection of Easy Lose: We may access, retain, and disclose information if required to do so by law, or to protect the rights of Easy Lose.

‍Business Transfers: User information may be transferred as part of a business merger or sale.

‍YOUR MARKETING CHOICES
‍You may opt out of marketing communications by following the instructions located at the bottom of our emails or contacting us directly. However, you may still receive certain operational emails related to our relationship with you.

‍THIRD PARTY SERVICES AND NOTICE ABOUT HEALTH INFORMATION
‍This Privacy Policy does not cover third parties’ privacy practices, such as those of health care providers, IT service providers, or mobile applications linked to our Services. We encourage you to read their privacy policies.

‍HOW WE PROTECT YOUR INFORMATION
‍Easylose takes a variety of technical and organizational security measures to protect your information. However, no method of transmission over the internet or means of electronic storage is absolutely secure. You are responsible for maintaining the confidentiality of your password.

‍PRIVACY INFORMATION FOR CALIFORNIA RESIDENTS
‍California law requires us to provide additional information regarding how we collect, use, and share “personal information.” For more information about your California privacy rights, please refer to the detailed sections in our Privacy Policy.

‍RETENTION OF YOUR INFORMATION
‍We keep your information for no longer than necessary for the purposes for which it is processed, and in accordance with applicable laws.

‍REVISIONS TO OUR PRIVACY POLICY
‍We reserve the right to change this Privacy Policy at any time to reflect changes in law, technology, or our data collection practices. We will provide notice of material changes where required by law.

‍CONTACTING US
‍If you have any questions about this Privacy Policy or Easy Lose’s privacy practices, please contact us at:Easy Lose
12490 Northeast 7th Avenue, STE 222, North Miami, Florida, 33161
support@easylose.com
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‍Effective Date: September 20, 2024This Notice of Privacy Practices ("Notice") describes how EasyLose ("we", "us", or "our") may use and disclose your Protected Health Information (PHI) to carry out treatment, payment, or healthcare operations and for other purposes that are permitted or required by law. This Notice also describes your rights regarding your PHI. We are required by law to maintain the privacy of your PHI, provide you with this Notice of our legal duties and privacy practices, and to abide by the terms of this Notice.

This may include contacting your insurance company to verify your coverage, billing and collection activities, and sharing PHI with other healthcare providers, insurance companies, or collection agencies.c. Healthcare Operations: We may use and disclose your PHI for healthcare operations, including quality assessment, improvement activities, case management, accreditation, licensing, credentialing, and conducting or arranging for medical reviews, audits, or legal services.d. As Required by Law: We may use and disclose your PHI when required to do so by federal, state, or local law.e. Public Health and Safety: We may use and disclose your PHI to prevent or control disease, injury, or disability, to report child abuse or neglect, to report reactions to medications or problems with products, and to notify persons who may have been exposed to a communicable disease or may be at risk of spreading a disease or condition.f. Health Oversight Activities: We may disclose your PHI to health oversight agencies for activities authorized by law, such as audits, investigations, inspections, and licensure.g. Judicial and Administrative Proceedings: We may disclose your PHI in response to a court or administrative order, subpoena, discovery request, or other lawful process.h. Law Enforcement: We may disclose your PHI for law enforcement purposes, such as to report certain types of wounds or injuries, or to comply with a court order, warrant, or other legal process.i. Research: We may use and disclose your PHI for research purposes when the research has been approved by an institutional review board and privacy protections are in place.j. Organ and Tissue Donation: If you are an organ donor, we may disclose your PHI to organizations that handle organ procurement, transplantation, or donation.k. Workers' Compensation: We may disclose your PHI for workers' compensation or similar programs that provide benefits for work-related injuries or illnesses.l. Military and Veterans: If you are a member of the armed forces, we may disclose your PHI as required by military authorities.m. Inmates: If you are an inmate, we may disclose your PHI to the correctional institution or law enforcement official having custody of you.Your Rights Regarding PHIYou have the following rights with respect to your PHI:a. Right to Inspect and Copy: You have the right to inspect and copy your PHI that we maintain, with certain exceptions. To request access, submit a written request to our Privacy Officer. We may charge a reasonable fee for the costs of copying, mailing, or other supplies associated with your request.b. Right to Amend: You have the right to request an amendment to your PHI if you believe it is incorrect or incomplete. To request an amendment, submit a written request to our Privacy Officer, specifying the information you believe is incorrect and why. We may deny your request if we believe the information is accurate and complete, or if we did not create the information.c. Right to an Accounting of Disclosures: You have the right to request an accounting of disclosures of your PHI made by us in the past six years, except for disclosures made for treatment, payment, or healthcare operations, and certain other disclosures. To request an accounting, submit a written request to our Privacy Officer.d. Right to Request Restrictions: You have the right to request a restriction on our use or disclosure of your PHI for treatment, payment, or healthcare operations. We are not required to agree to your request but will consider it. To request a restriction, submit a written request to our Privacy Officer, specifying the restriction you are requesting and to whom it applies.e. Right to Request Confidential Communications: You have the right to request that we communicate with you about your PHI in a certain way or at a certain location. To request confidential communications, submit a written request to our Privacy Officer, specifying how or where you wish to be contacted.f. Right to a Paper Copy of This Notice: You have the right to receive a paper copy of this Notice, even if you have agreed to receive it electronically. To obtain a paper copy of this Notice, contact our Privacy Officer.g. Right to be Notified of a Breach: You have the right to be notified in the event that we discover a breach of your PHI.Transmission of PHIWe are committed to protecting the privacy of your PHI and will ensure that any electronic transmission of PHI complies with the Health Insurance Portability and Accountability Act (HIPAA) Privacy Rule (45 CFR 164). This includes the use of Secure-Socket Layer (SSL) or equivalent technology for the transmission of PHI, as well as adherence to all applicable security standards for online transmissions of PHI.Changes to This NoticeWe reserve the right to change this Notice and the revised Notice will be effective for PHI we already have about you, as well as any information we receive in the future. We will post a copy of the current Notice in our office and on our website. The Notice will contain the effective date on the first page.ComplaintsIf you believe your privacy rights have been violated, you may file a complaint with our Privacy Officer or with the Secretary of the Department of Health and Human Services. You will not be retaliated against for filing a complaint.Contact InformationTo exercise any of your rights, or if you have any questions about this Notice or our privacy practices, please contact our Privacy Officer at: Easylose support@easylose.com This Notice is provided in accordance with the Notice of Privacy Practices for Protected Health Information from the Department of Health and Human Services' Model and is applicable across all US states. Rights of Specific Jurisdictions within the US Certain states may have additional privacy protections that apply to your PHI. The following is an example of specific rights in the state of California. If you reside in a state with additional privacy protections, you may have additional rights related to your PHI.California Residents:a. Right to Access: In addition to the rights described above, California residents have the right to request access to their PHI in a readily usable electronic format, as well as any additional information required by California law. To request access, submit a written request to our Privacy Officer.b. Right to Restrict Certain Disclosures: California residents have the right to request restrictions on certain disclosures of their PHI to health plans if they paid out-of-pocket for a specific healthcare item or service in full. To request such a restriction, submit a written request to our Privacy Officer.c. Confidentiality of Medical Information Act (CMIA): California residents are protected by the Confidentiality of Medical Information Act (CMIA), which provides additional privacy protections for medical information. We are required to comply with CMIA in addition to HIPAA.d. Marketing and Sale of PHI: California residents have the right to request that their PHI not be used for marketing purposes or sold to third parties without their authorization. To request a restriction on the use of your PHI for marketing or the sale of your PHI, submit a written request to our Privacy Officer.e. Minor's Rights: If you are a minor (under the age of 18), you have the right to request that certain information related to certain sensitive services, such as reproductive health, mental health, or substance use disorder treatment, not be disclosed to your parent or guardian without your consent. To request a restriction on the disclosure of such information, submit a written request to our Privacy Officer.If you reside in a state other than California, please consult your state's specific privacy laws for information about any additional rights you may have regarding your PHI. You may also contact our Privacy Officer for more information about your rights under specific state laws.

Easylose Privacy Policy: Notice of Privacy Practices for Protected Health Information (PHI) - State-Specific ProvisionsIn addition to the privacy practices described in our Notice of Privacy Practices for Protected Health Information, we comply with applicable state-specific privacy laws related to PHI.The following are examples of a few states with additional privacy protections:

New York:For residents of New York, we comply with the New York State Confidentiality of Information Law, which provides additional privacy protections for HIV-related information, mental health records, and genetic testing results. We will obtain written consent before disclosing such information, even for treatment, payment, or healthcare operations.

Texas:For residents of Texas, we comply with the Texas Medical Privacy Act, which offers privacy protections beyond HIPAA, including requiring consent for certain disclosures of PHI, additional safeguards for electronic PHI, and specific requirements for the destruction of PHI. We also adhere to Texas's specific privacy protections for mental health records and substance use treatment records.Florida:For residents of Florida, we comply with Florida's privacy laws, which offer additional protections for mental health records, HIV/AIDS-related information, and substance abuse treatment records. We will obtain written consent before disclosing such information, even for treatment, payment, or healthcare operations. We also implement specific security measures to protect electronic PHI, as required by Florida law.

Illinois:For residents of Illinois, we comply with Illinois's specific privacy laws related to mental health records, HIV/AIDS-related information, and genetic testing results. We will obtain written consent before disclosing such information, even for treatment, payment, or healthcare operations. In addition, we will notify patients of any unauthorized access to their electronic PHI, as required by Illinois law.

Massachusetts:For residents of Massachusetts, we comply with Massachusetts's specific privacy laws related to mental health records, HIV/AIDS-related information, and genetic testing results. We will obtain written consent before disclosing such information, even for treatment, payment, or healthcare operations. We also implement specific security measures to protect electronic PHI, as required by Massachusetts law.

California:For residents of California, we comply with the Confidentiality of Medical Information Act (CMIA), as well as California's specific privacy laws related to marketing, sale of PHI, and minors' rights. We will obtain written consent before disclosing certain information and adhere to additional privacy protections, as required by California law.


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